Google Analytics: Our organization uses Google Analytics to gather info on page views and general traffic. This is used to fix sticking points in our website, and gauge interest in our various products.
Facebook & Google Ads: We also use advertising tools provided by Facebook (Facebook feed ads, Instagram feed ads) and Google (AdWords, Display Network). They help us reach new audiences, grow our nonprofit, and serve more families. To optimize these advertisements, we use Facebook's Pixel tool and Google's Remarketing tool. Please read the links provided to see what they do.
Separation from Good Fund client data: Please note that—while the services mentioned above collect information—this information is never mixed with your Capital Good Fund client data. This marketing info can is generalized and anonymous, and not be connected to any specific client. Basically, we use typical marketing services to make sure our nonprofit's efforts are optimized, but we never involve your confidential client data.